Tradewinds

Background

Tradewinds, published by DN Media, stands as a leading global source for maritime business news and analysis. As its loyal subscriber base spans across continents, the print edition has remained an essential touchpoint for industry professionals who value timely insights delivered directly to their doorsteps. Ensuring prompt, reliable delivery each week is at the heart of sustaining Tradewinds’ impact and reputation in a fast-paced, international environment.

Challenge

Distributing a weekly print publication worldwide comes with significant logistical complexities. DN Media originally faced a difficult choice: rely on traditional postage from a single location, risking long transit times and uncertain reliability, or decentralise production – incurring higher costs and the coordination burden of multiple local printers and mail contracts. Traditional solutions could not guarantee the speed and consistency required, especially as customs regulations and clearance procedures grew ever more complicated.

Solution

Air Business Bespoke Delivery Network

Air Business manages a bespoke global delivery network designed specifically for Tradewinds. Leveraging a handpicked system of local agents, we ensure swift, hand-delivered coverage to most capital cities and the fastest available mailing options elsewhere. This seamless process begins with data analysis to select the best delivery route for each copy. Each Thursday at dawn, issues are collected and prepared by a dedicated team, expertly folded for quality and efficiency, then despatched on next-day services to local agents worldwide. Our team continuously monitors and refines customs clearance strategies in response to evolving regulations. The result: Tradewinds reaches its audience with the speed and reliability of a local service, preserving the publication’s global print presence without the expense or complexity of multiple production hubs.